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Demystifying Marketing Workshop with Kristina Schnepf

  • Common Grounds (3rd floor, Crow's Nest Conf. Rm.) 414 East Eighth Street Traverse City, MI, 49686 United States (map)
Whoo-hoo! I did a Google search today for “Elderberry Syrup,” and we showed up on the first page in Google Shopping…we know that the marketing (with Kristina) is working.
— Lori Kruger, Owner, Northern Elderberry

Despite what you might believe, marketing doesn’t have to be complicated, expensive or manipulative; nor is it just advertising, social media and promotion.

In reality marketing is clearly defining:

  • your audience

  • your product or service

  • your pricing strategy

  • and how to find practical and low-cost options to promote your offering

Participants will enjoy a simple, practical approach to considering their entire marketing mix with the intent of identifying specific actions to drive growth. You will leave this workshop with everything you need to set focused, realistic growth goals and prepare your own simple and executable marketing plan.

You will also have the opportunity to meet one-on-one with the facilitator to review your marketing plan together and receive feedback (and encouragement) of how to make it stronger.

Cost: no cost to attend but registration is required: www.venturenorthfunding.org/registration-form

Space is limited to just 10 participants, so reserve your spot today!

The workshop gave me a fresh way to look at things and I have had a few “aha moments” and am excited to change things up a bit. I also like the continued touch and education piece so the good ideas and work don’t just end up in a look-at-it-later pile and I can keep working and expanding on it.
— Caitlin McSweeney-Steffes, Owner, Danu Hof Farm and Market
 
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February 15

Demystifying Marketing Workshop