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Demystifying Marketing Workshop

  • Village of Mancelona 120 W. State St. Mancelona, MI. 49659 United States (map)

PLEASE NOTE: This is a TWO-DAY EVENT to take place from 8:00 - 10:00 a.m. on BOTH Thursday, February 15th AND Tuesday, February 20th.


As a small business owner, your success depends in large part on your purpose and passion. If you aren’t passionate about your business, no one else will be either. That goes for both employees and customers alike! Despite what you might believe, marketing does not have to be complicated, expensive, or manipulative; nor is just advertising, social media, and promotion.

In reality, marketing is about knowing:

  • Your audience

  • Your price point

  • And, how to find free and low-cost options to get in front of them!

Participants will participate in a 2-day workshop mapping out your purpose and passion as a small business owner, plugging that into your specific marketing mix, learning who your audience is really and how to prioritize your efforts to reach them, setting goals, and walking away with a customized and relevant marketing strategy catered to your small business. Each participant will also have the opportunity to meet one-on-one with the facilitator to review your completed marketing strategy together and receive feedback (and encouragement) of how to make it even stronger. Yes, you should expect to have homework after each session.

Cost: No cost to attend but registration is required to attend.

Reserve your spot today!

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January 23

Access to Capital

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April 23

Demystifying Marketing Workshop with Kristina Schnepf