‘That’s a Wrap’ – Field Crafts Ramps up Production

Businesses, non-profits and other organizations are being more creative than ever to make an impression with customers and potential clients. Field Crafts Inc. in Benzie County recently linked up with Venture North for $45,000 through the USDA Loan Fund to help provide more promotional materials for a national client base that includes hundreds of businesses, colleges and universities, hospitals and numerous other organizations.

“We’re pretty jammed full right now,” said Jack Gyr, owner of Field Craft that’s based near Honor in Benzie County. Gyr used part of the Venture North loan to purchase a new shrink-wrap machine that the company uses for its burgeoning “BookWear” product line.

Field Crafts’ BookWear line wraps promotional materials like t-shirts, sunglasses, ear buds, hats, flags, tote bags, USB drives and numerous other products into a book-like package that companies use as promotional materials. Gyr said the new shrink-wrap machine, that was installed in late March, has allowed Field Crafts to significantly ramp up its BookWear production.

“We had a similar machine, but it was older and breaking down a lot,” Gyr said. “This is a newer, faster, better machine….we’re going to be real busy on that machine for the next few weeks.”

The company currently produces BookWear products for more than 600 clients across the U.S. and beyond, including major universities including the University of Southern California and the University of Connecticut. Gyr said the new machine just cranked out a 20,000-piece order for Cox Automotive based in Atlanta.

Field Crafts has more expansion in its sights. Gyr said the Venture North loan will be used for additional equipment purchases in the near future, including an eight-color printer that will replace some aging equipment and bolster the plant’s production capacity.

“It’s been great,” Gyr said of Venture North’s help to expand the company’s production capabilities. “Because we’re really getting in to our busy season right now.”